Bharatmalik.com

In SEO, one of the first and foremost rule is-

“Content is King & Link is Queen”

This means, website is truly from SEO perspective when King and Queen meets on regular intervals. There has to be a right mix of both content and links on your website for Google to crawl your website on regular intervals and weigh your originality on content and how many backlinks you have received.

So guys, remember is Golden rule in order to start optimizing your website for search engines like Google, Yahoo etc.

Google's Search behavior

Recently, i have come across Google’s search behavior evolution from what it was in 2005 and what is now. I guess picture speaks lot than words so i would leave up to the folks to interpret how important is to appear on top search search results.

Even harder to get that postition and hence it is becoming even challenging to crack your best keywords to drive traffic to your website.

Two days back, Google has removed one of our website from organic results. Later when we checked sitemap and cached results in web master tool, we found that Google crawler was not been able to reach our website.

Reason were:

Google’s crawler IP has been blocked at the ISP level

Website was unreachable when Google crawler was trying to visit the website

And indeed, we have blocked certain IPs in order to prevent to spoofing on our website and in that spree we have blocked certain Google’s data center IPs.

What impact does it make is, we have unblocked all IPs, Google crawler came and crawled our website within 1 hour but unfortunately impact was such that website is still not showing on keywords we were appearing on top position. Not even on domain name search.

Quantifiable loss, 5% traffic that comes on brand.

Gain- Our niche website strategy to capture brand search traffic showed up on top and hence we saved traffic and Business.

So Guys, please be careful while blocking any IP to prevent spoofing attack at the firewall end, make sure that we should not block the search engine IPs by any means.

While optimizing your site for keywords, one aspect that is highly under rated is “how competition is doing the same thing“. Every SEO guy goes to pre defined tools like Google Keyword Tool, Overture Tool, some paid tool to identify short and long tails of his category. But just overlook what their couterparts are doing actually.

So the key step in optimizing is-

1. Identify all your competitive websites in your category
2. Check their home page meta tags and description
3. Check footer of those websites /* Because every SEO guy play his strategy from the footer*/
4. Identify which keywords are used to link internal landing page
5. & bang, see how much traffic those keywords would generate.

” Why to reinvent the whole wheel and waste time”,