Bharatmalik.com

Like i mentioned in my previous post on display advertisement. Its time to share feedback on it.

We went ahead and did a deal with one of the most traffic generating websites like Yahoo, AOL etc. And found out that we were getting clicks (mind you at some cost per click) but not the return in terms of sales. Reasons could be following:

• Since these websites have huge amount of page views. Unless you cover 360 degree space on these sites, it would just burn your money and nothing else as you will appear very few times out of large publishers waiting to show for the same space.
• CPC and CPM is too high to justify the return

Having said that, it has advantage of brand reinforcement and build recall.

Overall, i would say display advertisement on big portals like Yahoo, AOL wont be cost effective and be clear about the objective of your activity. If it is brand penetration then worth spending but if it is about advertisement versus sales ratio then be ready to spend extravagant amount with no return.

Hope this will clear hoopla about Yahoo, AOL or Rediff display advertisement.

In an endeavor to get NRI traffic on our website, we have done a deal with display advertisers to see if we can actually get positive response.

Going by the text book, this display advertisement on big brands would help us in two things primarily:

1. Brand reinforcement & Reach
2. Demand Generation

Interesting to see outcome of this activity in coming days as to whether display advertisement would really help us in building just the Brand or can actually make some Business.

Will share my learning in few days, so just keep watching this space…..

For an online marketer or affiliate marketer, understanding this concept is very inportant.

ROI- Return On Investment, in other words, “what we give and what we get“. There are some associated financial terms that one needs to know as well:

Pay Back Period- Amount of Time required for the benefits to pay back the cost of the project

Net Present Value- The value of Future benefits restated in terms of today’s money.

Internal Rate of Return- Benefits restated as Interest Rate.

Going forward will touch upon various other aspects important to understand online world

I still wonder if online marketing piece could have been strategised in excel sheets then many online  marketers would have made their money by just sitting and working out numbers.

Let me tell you, if you are the one then you are highly mistaken. I am not saying stop planing, instead practice what it takes to achieve your goals. Ask these questions before you plunge into Online Marketing-

• Do you understand Online Business or you just want to enter because everyone is entering in that stream for the heck of it
• Do you posses product development knowledge
• Have you ever explored Web Analytic
• Customer behavior understanding
• Knack of finding new things in ever changing internet industry
• How to build organic growth of your online biz
• Spending money is easy, but what will happen to ROI

Well, one thing learned over a period of time is “do not hesitate to test to find the best“. One has to be there and be part of the execution cycle to work out any online marketing plan in this world.  And learn to spend every penny as if its your last.