Bharatmalik.com

When i was building Affiliate Marketing in Yatra.com, I came across many affiliates/websites operating coupon codes websites in US. It made me curious to get into detail as to what is so lucrative about this piece of the online marketing.

I deep dived into it and found out that 85% of internet population in US checks coupon codes, discount codes, voucher codes or promotional codes online. This is humongous as far as reach is concern. And it answered my question as well.

Some of websites i dealt as a Business partner directly from affiliate networks are www.couponwinner.com, www.couponcodes.co.uk, www.retailmenot.com.

I guess with economy downturn more and more people will move towards deals and discount, and for marketer it makes it easy to reduce the cost of acquisition and clock more sales.

However downside of this, your brand may become discount oriented and hence would not be counted as service provider.

So a word of caution here, use these coupon codes and discount codes as an emergency resort to improve sales rather than risking your brand’s value proposition.