Bharatmalik.com

While optimizing your site for keywords, one aspect that is highly under rated is “how competition is doing the same thing“. Every SEO guy goes to pre defined tools like Google Keyword Tool, Overture Tool, some paid tool to identify short and long tails of his category. But just overlook what their couterparts are doing actually.

So the key step in optimizing is-

1. Identify all your competitive websites in your category
2. Check their home page meta tags and description
3. Check footer of those websites /* Because every SEO guy play his strategy from the footer*/
4. Identify which keywords are used to link internal landing page
5. & bang, see how much traffic those keywords would generate.

” Why to reinvent the whole wheel and waste time”,

For an online marketer or affiliate marketer, understanding this concept is very inportant.

ROI- Return On Investment, in other words, “what we give and what we get“. There are some associated financial terms that one needs to know as well:

Pay Back Period- Amount of Time required for the benefits to pay back the cost of the project

Net Present Value- The value of Future benefits restated in terms of today’s money.

Internal Rate of Return- Benefits restated as Interest Rate.

Going forward will touch upon various other aspects important to understand online world