Web Enabled Calls & See Page Ratio
Tuesday, February 3rd, 2009Today I just thought let me share what do we understand by Web Enabled calls and See Page Ratio. And why it becomes critical to monitor.
Web Enabled Call: A type of customer behavior induced by your online marketing efforts on your website to generate sale which induces him to call your sales representative to understand your product offerings in detail.
Normally many online portals offer different call center number on those pages to understand quality of product offerings thru frequency of these web enabled calls.
See Page Ratio= Web Enabled Calls/ No. Of Visits to website or landing page
See page ratio works in the same way was conversion ratio works and trend will give you an idea of online marketing efficiency on the website or landing page. But this is different from Conversion Ratio.
I would share one example to conclude this, lets say 10 customers looks at the online AD in Google and clicks on it. After seeing the product 4 checks the number and calls to your sales representative. That call would be Web Enabled Call and See Page Ratio would be 40%. And further on if remaining 5 books directly on the website then that would be counted in Conversion Ratio (6/10)=60%.