Bharatmalik.com

Often we come across online marketers talking about customer behavior. How it can be influenced to drive repeat traffic and Business eventually.

Three basic elements can make a repeat visit to your portal and that are:

Simplicity- Let your website speaks what its main objective without jazzy and swanky colors on it. If i have to give an example of a simple website in a travel space, the cleartrip wins the battle. And Makemytrip is far from matching that. Yatra comes in the middle.

Speed- Your website should open up quickly even on dial up. It should not take ages to download. Again use of heavy images, configuration codes etc should not slow down the website download speed. Worst site i have seen in terms of download speed is Travelguru.

Structure: How have you structured products on your website? Too much information kills user’s interest and make him early exit from a website. I would not take a breath and mention Moneycontrol’s name. Gush, what a website. I am defintely not a target audience for such banner filled website.

I still wonder if online marketing piece could have been strategised in excel sheets then many online  marketers would have made their money by just sitting and working out numbers.

Let me tell you, if you are the one then you are highly mistaken. I am not saying stop planing, instead practice what it takes to achieve your goals. Ask these questions before you plunge into Online Marketing-

• Do you understand Online Business or you just want to enter because everyone is entering in that stream for the heck of it
• Do you posses product development knowledge
• Have you ever explored Web Analytic
• Customer behavior understanding
• Knack of finding new things in ever changing internet industry
• How to build organic growth of your online biz
• Spending money is easy, but what will happen to ROI

Well, one thing learned over a period of time is “do not hesitate to test to find the best“. One has to be there and be part of the execution cycle to work out any online marketing plan in this world.  And learn to spend every penny as if its your last.