Bharatmalik.com

Like i mentioned in my previous post on display advertisement. Its time to share feedback on it.

We went ahead and did a deal with one of the most traffic generating websites like Yahoo, AOL etc. And found out that we were getting clicks (mind you at some cost per click) but not the return in terms of sales. Reasons could be following:

• Since these websites have huge amount of page views. Unless you cover 360 degree space on these sites, it would just burn your money and nothing else as you will appear very few times out of large publishers waiting to show for the same space.
• CPC and CPM is too high to justify the return

Having said that, it has advantage of brand reinforcement and build recall.

Overall, i would say display advertisement on big portals like Yahoo, AOL wont be cost effective and be clear about the objective of your activity. If it is brand penetration then worth spending but if it is about advertisement versus sales ratio then be ready to spend extravagant amount with no return.

Hope this will clear hoopla about Yahoo, AOL or Rediff display advertisement.

In an endeavor to get NRI traffic on our website, we have done a deal with display advertisers to see if we can actually get positive response.

Going by the text book, this display advertisement on big brands would help us in two things primarily:

1. Brand reinforcement & Reach
2. Demand Generation

Interesting to see outcome of this activity in coming days as to whether display advertisement would really help us in building just the Brand or can actually make some Business.

Will share my learning in few days, so just keep watching this space…..