Bharatmalik.com

I know i am the culprit of not sharing enough on my blog. But I guess sometimes what you think may not happen until you have something outstanding to share. Have something to share and want to note this down in books that Yatra has been nominated Asia’s leading travel company for 2009.

This is so satisfying after all the hard work that all of us here at Yatra has put in. This achievement has brought me again to my blog to share internet knowledge that I have gained with my fellow internetpreneurs. Believe me, I would try to be as regular as I can but can’t promise due to my ever growing professional engagements.

All the best to Yatra, we will win this for sure

Cheers

Give Me That Moment

Take my Money n give me that MOMENT…..
when I feel it helps someone needy……

Take my heart n give me that MOMENT……..
when I feel there is someone who will take care of it………

Take my friends n give me that MOMENT…….
when I feel someone miss their friendship than me……

Take my GOD n give me that MOMENT…….
When I feel, this would bind humanity above religion…….

Take my love n give me that MOMENT……
When I feel you are the one who love it…….

Take my Stars, My Moon, n My Sun & give me that Moment……
When I feel, every NIGHT would be full of STARS , u r the moon and every day would be a Sun rise……

Just Give Me That Moment…..

Happy Valentine’s Day

“I’ve missed more than 9000 shots in my career. I’ve lost almost 300 games. 26 times, I’ve been trusted to take the game winning shot and missed. I’ve failed over and over and over again in my life. And that is why I succeed.”

By Michael Jordan

Keep Walking,

In SEO, one of the first and foremost rule is-

“Content is King & Link is Queen”

This means, website is truly from SEO perspective when King and Queen meets on regular intervals. There has to be a right mix of both content and links on your website for Google to crawl your website on regular intervals and weigh your originality on content and how many backlinks you have received.

So guys, remember is Golden rule in order to start optimizing your website for search engines like Google, Yahoo etc.

Affiliate marketing as such is coined by Amazon and best explored by big ecommerce players like ebay, expedia, and other US gift portals. Now it has become source of making money online. It has slowly started its journey in India.

Back in 2007 it entered with players like DGM (A firm from UK) for which we were the first one to integrate their pixel code as a Merchant. In not less than a month, we understand the pros and cons associated with this piece of online marketing.

Hence from what it was when given to me to scale, what is remarkable is the way new players are entering. Now it seems that OMG is also making inroads into India with Shoogloo online marketing.

In the coming years, we will see more and more Indian merchants signing up and affiliates (Internet marketer) learning to promote and making some good bucks.

Interesting time ahead for all those waiting to earn money with their niche websites. Just have a website and lean how to monetize with merchants offers will give you monies.

Good Times

“Alibaba and Forty Thieves”

Trouble Times:

“Alibaba And Thirty Thieves”

Guess What happened to 10,

” They were LAID OFF”

On a more serious note, just keep walking and learn new things. Put wait on your KRAs and don’t wait for the things happen.

Today I just thought let me share what do we understand by Web Enabled calls and See Page Ratio. And why it becomes critical to monitor.

Web Enabled Call: A type of customer behavior induced by your online marketing efforts on your website to generate sale which induces him to call your sales representative to understand your product offerings in detail.

Normally many online portals offer different call center number on those pages to understand quality of product offerings thru frequency of these web enabled calls.

See Page Ratio= Web Enabled Calls/ No. Of Visits to website or landing page

See page ratio works in the same way was conversion ratio works and trend will give you an idea of online marketing efficiency on the website or landing page. But this is different from Conversion Ratio.

I would share one example to conclude this, lets say 10 customers looks at the online AD in Google and clicks on it. After seeing the product 4 checks the number and calls to your sales representative. That call would be Web Enabled Call and See Page Ratio would be 40%. And further on if remaining 5 books directly on the website then that would be counted in Conversion Ratio (6/10)=60%.

Recently we were looking to expand our base organically thru brand penetration in tier 2 towns and niche cities. One thing that came to my mind was how to do that at an affordable cost. So far I was learning that buying media is a tough ask as lot of publisher’s/networks charge exorbitant prices and delivering peanuts.

I turned the table around with different proposition. I have learnt one nice quote somewhere, “In time of peace, be at war”. That would mean, go aggressive and build your ammunition when everyone else is reluctant to do.

And believe me it clicked, we have cracked deals on major publishers at a lower price than ever. I guess when everyone is struggling to get the Business, they are bound to give that.

Recession worked for us in buying media from major publishers but one has to positive in making it work for you.

I was off from my blog for quite sometime now because of my busy schedule to streamline certain parts of online marketing. Over the past 3 weeks, I learnt that how important is to select your top keywords and where to positioned them in Paid Search.

First I share little background as to what was happening and what made me think to change my strategy. It all started with a campaign, where we were getting good impression share (IS) but conversion were next to nil. Conversion depends upon your website performance but it also depends, from where you were consuming your impression whether they were on broad, phrase or exact keywords.

We did one test, captured all the keywords (Exact) with maximum impression share and started bidding on aggressively on those so that our Ads should appear on top for those keywords all the time as those are customers preferable keywords while searching for any product online.

Two Benefits gained-
1. We thrashed out those broad keywords and saved monies
2. Our presence is felt each time in Google and give us lesser CPC going forward

One Negative thing-
1. This may reduce your Impression Share (Anyways incurring cost) and clicks so overall traffic may take a hit. But if you research and add more and more exact keyword then you can build your list and gain traffic.

Net result, conversion started coming in at a decent cost. I can say with confidence after all this that nothing is there are no written tactics anywhere, one has to try, test and learn.

Good Luck

Recently IAMAI conducted a research and released papers on Internet In India, interestingly Young Men and college going students constitutes more than 50% of active Internet users base in India and it is increasing at a rapid pace.

In this evolving phase of offline to online shift of Internet advertising, it would be ultra important to segment your execution plan depending upon these demographics.

While