Media Buying in Recession
Recently we were looking to expand our base organically thru brand penetration in tier 2 towns and niche cities. One thing that came to my mind was how to do that at an affordable cost. So far I was learning that buying media is a tough ask as lot of publisher’s/networks charge exorbitant prices and delivering peanuts.
I turned the table around with different proposition. I have learnt one nice quote somewhere, “In time of peace, be at war”. That would mean, go aggressive and build your ammunition when everyone else is reluctant to do.
And believe me it clicked, we have cracked deals on major publishers at a lower price than ever. I guess when everyone is struggling to get the Business, they are bound to give that.
Recession worked for us in buying media from major publishers but one has to positive in making it work for you.
Tags: Online Marketing