Google Unable to reach our website
Two days back, Google has removed one of our website from organic results. Later when we checked sitemap and cached results in web master tool, we found that Google crawler was not been able to reach our website.
Reason were:
Google’s crawler IP has been blocked at the ISP level
Website was unreachable when Google crawler was trying to visit the website
And indeed, we have blocked certain IPs in order to prevent to spoofing on our website and in that spree we have blocked certain Google’s data center IPs.
What impact does it make is, we have unblocked all IPs, Google crawler came and crawled our website within 1 hour but unfortunately impact was such that website is still not showing on keywords we were appearing on top position. Not even on domain name search.
Quantifiable loss, 5% traffic that comes on brand.
Gain- Our niche website strategy to capture brand search traffic showed up on top and hence we saved traffic and Business.
So Guys, please be careful while blocking any IP to prevent spoofing attack at the firewall end, make sure that we should not block the search engine IPs by any means.
Tags: Search engine optimization, SEO