Display Advertisement- Brand vs Return!
In an endeavor to get NRI traffic on our website, we have done a deal with display advertisers to see if we can actually get positive response.
Going by the text book, this display advertisement on big brands would help us in two things primarily:
- Brand reinforcement & Reach
- Demand Generation
Interesting to see outcome of this activity in coming days as to whether display advertisement would really help us in building just the Brand or can actually make some Business.
Will share my learning in few days, so just keep watching this space…..
Tags: Brand Building, Online Marketing, ROI