Archive for the ‘Uncategorized’ Category

Continued on Yahoo yatra

Sunday, January 10th, 2010

I am off by 4 days to update news of Yahoo Yatra finally out in the press with some handful of known websites publishing news all across. You can find PR here -

http://www.business-standard.com/india/news/yatracom-yahoo-tie-up-to-promoteportal/82253/on
http://www.indianexpress.com/news/yatra.comyahoo-tieup-to-promote-the-portal/563655/
http://www.deccanchronicle.com/latest-news/yatracom-yahoo-tie-promote-portal-556
http://alootechie.com/content/yatracom-signs-advertising-deal-with-yahoo-india

More Later…..

Yet Another Eventful Year 2009

Wednesday, December 30th, 2009

Year of media planning and buying (Yahoo Yatra, Rediff, Moneycontro, Ozone Media, Komli, Vdopia, Tribal Fusion to name few), streamlining online marketing bit (Be it building team, streamlining process of identifying gaps), new and interesting initiatives for demand generation (CPA Deals only, Boomerang Ads with Vijury), negotiations (to cut middle man and bring cost to an acceptable CPAs), return on investment with an eye on keeping balance between spends and return.

Would love to share in detail but as usual, get little time to spend on my blog. But would surely share in some form or other in the coming New Year. Yes, you guessed it right, My New Year Resolution to be regular on my blog :-)

Amazed by the searches on keyword “How To Get Pregnant”

Tuesday, October 27th, 2009

Don’t ask me how I landed on this keyword but when I checked this keyword’s searches per month on Google, and I was zapped to see on users search this EXACT keyword “How to Get pregnant” 200,000 times. Four letter words normally do not get such searches on Google but thought let me just share it with readers.

Another shock, in the organic search sites that were on top are from Mahalo and article directory sites. This lead to another insight that promoting any niche thru article sites is not a bad idea considering article sites have PR 6.

Hope I am making some sense here for people to understand thought process behind such niches.

Anyways, I am waiting to close one mega media buying on Yahoo this month. More details later….

Laugh At Recession Time!!

Wednesday, February 4th, 2009

Good Times

“Alibaba and Forty Thieves”

Trouble Times:

“Alibaba And Thirty Thieves”

Guess What happened to 10,

” They were LAID OFF”

:-)

On a more serious note, just keep walking and learn new things. Put wait on your KRAs and don’t wait for the things happen.