Bharatmalik.com

In SEO, one of the first and foremost rule is-

“Content is King & Link is Queen”

This means, website is truly from SEO perspective when King and Queen meets on regular intervals. There has to be a right mix of both content and links on your website for Google to crawl your website on regular intervals and weigh your originality on content and how many backlinks you have received.

So guys, remember is Golden rule in order to start optimizing your website for search engines like Google, Yahoo etc.

You must be wondering what made me write this post, well sometimes your most trustworthy seniors or juniors for that matter try to take piss out of you by back stabbing and showing their diplomatic face in front you as if they are the next best thing happen to you.

I really dont know whom to trust or whom one shouldn’t but one thing is clear no matter what ever it takes one has to have his vision and focus clear and dont let these things overcome your bigger goals in life.

This goes without saying that politics is short lived but dreams are yet to be achieved. I admire Steve Jobs, Apple CEO once quoted: “Stay Hungry, Stay Foolish”

Increase your knowledge to next level and let everyone do what ever they want to, you will definitely win this race and outrun your counterparts by some margin.

One of the key element in today’s online marketing scenario and has always been is what is your ATS ratio. That means Advertising to Sales Ratio.

Let me explain this in bit detail as this useful while an online marketer tries to drive online traffic to his website.

Lets start with an example: I have spend close to 10000 in Google adwords and generated an affiliate sale of one million. This means my ATS ration will  be become:

ATS=(10000/1000000)*100= 1%

This means so far my marketing spend is 1% of the total sale. This ratio differ from product to product and Business to Business.

For any Business or product, an ideal ATS ratio should be 2-3% . Later in the post, i will touch what is see page ratio.

While optimizing your site for keywords, one aspect that is highly under rated is “how competition is doing the same thing“. Every SEO guy goes to pre defined tools like Google Keyword Tool, Overture Tool, some paid tool to identify short and long tails of his category. But just overlook what their couterparts are doing actually.

So the key step in optimizing is-

1. Identify all your competitive websites in your category
2. Check their home page meta tags and description
3. Check footer of those websites /* Because every SEO guy play his strategy from the footer*/
4. Identify which keywords are used to link internal landing page
5. & bang, see how much traffic those keywords would generate.

” Why to reinvent the whole wheel and waste time”,