Bharatmalik.com

In an endeavor to get NRI traffic on our website, we have done a deal with display advertisers to see if we can actually get positive response.

Going by the text book, this display advertisement on big brands would help us in two things primarily:

1. Brand reinforcement & Reach
2. Demand Generation

Interesting to see outcome of this activity in coming days as to whether display advertisement would really help us in building just the Brand or can actually make some Business.

Will share my learning in few days, so just keep watching this space…..

I think, every kid or a teenager in their growing years heard this quote from their parents “Time is Money” so that we don’t waste it in unnecessary things. And when i was doing my Data Mining projects, i learnt that “Data Is Money” and indeed we were making good monies by analyzing data.

Without any doubts, both the above mentioned quotes were right on those times and hold so true in regards to the context.

But today, “Traffic Is Money” and just work towards building it on your website. More traffic you have, more money you can earn by monetizing it thru different channels. Just mentioning few to take notes-

1. Affiliate Marketing
2. Lead based model
3. Google Ad sense
4. Ad revenue from third party banners

Would love to know from readers of this post various means to monetize web traffic and ways of making money thru it.

For an online marketer or affiliate marketer, understanding this concept is very inportant.

ROI- Return On Investment, in other words, “what we give and what we get“. There are some associated financial terms that one needs to know as well:

Pay Back Period- Amount of Time required for the benefits to pay back the cost of the project

Net Present Value- The value of Future benefits restated in terms of today’s money.

Internal Rate of Return- Benefits restated as Interest Rate.

Going forward will touch upon various other aspects important to understand online world

Often we come across online marketers talking about customer behavior. How it can be influenced to drive repeat traffic and Business eventually.

Three basic elements can make a repeat visit to your portal and that are:

Simplicity- Let your website speaks what its main objective without jazzy and swanky colors on it. If i have to give an example of a simple website in a travel space, the cleartrip wins the battle. And Makemytrip is far from matching that. Yatra comes in the middle.

Speed- Your website should open up quickly even on dial up. It should not take ages to download. Again use of heavy images, configuration codes etc should not slow down the website download speed. Worst site i have seen in terms of download speed is Travelguru.

Structure: How have you structured products on your website? Too much information kills user’s interest and make him early exit from a website. I would not take a breath and mention Moneycontrol’s name. Gush, what a website. I am defintely not a target audience for such banner filled website.

I still wonder if online marketing piece could have been strategised in excel sheets then many online  marketers would have made their money by just sitting and working out numbers.

Let me tell you, if you are the one then you are highly mistaken. I am not saying stop planing, instead practice what it takes to achieve your goals. Ask these questions before you plunge into Online Marketing-

• Do you understand Online Business or you just want to enter because everyone is entering in that stream for the heck of it
• Do you posses product development knowledge
• Have you ever explored Web Analytic
• Customer behavior understanding
• Knack of finding new things in ever changing internet industry
• How to build organic growth of your online biz
• Spending money is easy, but what will happen to ROI

Well, one thing learned over a period of time is “do not hesitate to test to find the best“. One has to be there and be part of the execution cycle to work out any online marketing plan in this world.  And learn to spend every penny as if its your last.