Ad Copies
Recently we have tried a slight different way of getting demand thru ad copies. We have started mentioning our call center sales number along with the best offer so that while cost of click may increase or decrease, we have managed some customers to call us after seeing the offer.
Goa Hotels at Rs. 999
Lowest Price in Last Ten Years!
Book Online or Call 0124 304 0777.
www.Yatra.com/Goa_Hotels_Offers
While this approach has its advantages, this will surely reduce CTR and quality score of the whole campaign.
One has to balance such acts and drive efficiency while focussing on demand generation in online marketing.
Tags: Ad Copies, Online Marketing