Bharatmalik.com

In an endeavor to get NRI traffic on our website, we have done a deal with display advertisers to see if we can actually get positive response.

Going by the text book, this display advertisement on big brands would help us in two things primarily:

1. Brand reinforcement & Reach
2. Demand Generation

Interesting to see outcome of this activity in coming days as to whether display advertisement would really help us in building just the Brand or can actually make some Business.

Will share my learning in few days, so just keep watching this space…..

I think, every kid or a teenager in their growing years heard this quote from their parents “Time is Money” so that we don’t waste it in unnecessary things. And when i was doing my Data Mining projects, i learnt that “Data Is Money” and indeed we were making good monies by analyzing data.

Without any doubts, both the above mentioned quotes were right on those times and hold so true in regards to the context.

But today, “Traffic Is Money” and just work towards building it on your website. More traffic you have, more money you can earn by monetizing it thru different channels. Just mentioning few to take notes-

1. Affiliate Marketing
2. Lead based model
3. Google Ad sense
4. Ad revenue from third party banners

Would love to know from readers of this post various means to monetize web traffic and ways of making money thru it.

While optimizing your site for keywords, one aspect that is highly under rated is “how competition is doing the same thing“. Every SEO guy goes to pre defined tools like Google Keyword Tool, Overture Tool, some paid tool to identify short and long tails of his category. But just overlook what their couterparts are doing actually.

So the key step in optimizing is-

1. Identify all your competitive websites in your category
2. Check their home page meta tags and description
3. Check footer of those websites /* Because every SEO guy play his strategy from the footer*/
4. Identify which keywords are used to link internal landing page
5. & bang, see how much traffic those keywords would generate.

” Why to reinvent the whole wheel and waste time”,