Bharatmalik.com

Full Cover story here  -

http://www.business-standard.com/india/news/yatracom-ties-upebay-india/390996/

chalati man ki chah hai,
chalta nahi manushya san saar mein…

I am off by 4 days to update news of Yahoo Yatra finally out in the press with some handful of known websites publishing news all across. You can find PR here -

http://www.business-standard.com/india/news/yatracom-yahoo-tie-up-to-promoteportal/82253/on
http://www.indianexpress.com/news/yatra.comyahoo-tieup-to-promote-the-portal/563655/
http://www.deccanchronicle.com/latest-news/yatracom-yahoo-tie-promote-portal-556
http://alootechie.com/content/yatracom-signs-advertising-deal-with-yahoo-india

More Later…..

Not much to write after few ( Dont know how many) drinks. Wish all Happy New Year, a customary message that you must have heard hundred and thousands number of times. I would wish two more things this year and those are Peace & Happiness.

Share my mantra of living life -

Kaam Karo, Daru Piyo & **** off

Cheers

Year of media planning and buying (Yahoo Yatra, Rediff, Moneycontro, Ozone Media, Komli, Vdopia, Tribal Fusion to name few), streamlining online marketing bit (Be it building team, streamlining process of identifying gaps), new and interesting initiatives for demand generation (CPA Deals only, Boomerang Ads with Vijury), negotiations (to cut middle man and bring cost to an acceptable CPAs), return on investment with an eye on keeping balance between spends and return.

Would love to share in detail but as usual, get little time to spend on my blog. But would surely share in some form or other in the coming New Year. Yes, you guessed it right, My New Year Resolution to be regular on my blog

Deal has been finally off the ground, you can watch Yatra.com link in the recommended link on Yahoo Home page. More to come. We hope Yahoo will make significant impact on our traffic and help us penetrate Yatra.com more. Apart from this, there is lot to come on Yahoo for Yatra. Can’t reveal much details here but its for everyone to see.

More later…..

Don’t ask me how I landed on this keyword but when I checked this keyword’s searches per month on Google, and I was zapped to see on users search this EXACT keyword “How to Get pregnant” 200,000 times. Four letter words normally do not get such searches on Google but thought let me just share it with readers.

Another shock, in the organic search sites that were on top are from Mahalo and article directory sites. This lead to another insight that promoting any niche thru article sites is not a bad idea considering article sites have PR 6.

Hope I am making some sense here for people to understand thought process behind such niches.

Anyways, I am waiting to close one mega media buying on Yahoo this month. More details later….

After a nice long week end, I thought let me just fill some post on SEO knowledge base. After on page optimization, only thing left is off page optimization. But with evolution of Big G alogorithm every now and then, it becomes important to generate quality links to your site (Essential if its new site). Directory submission is slowly and slowly becoming obsolete nowadays and Article submission is gaining popularity.

Two things to Remember before you blast Article submission sites with articles -

1. Age since live date - Would not encourage if your domain is new and site has just gone live.

2. Do not spam article submission sites. Be patient and take one or max two links to your site in question.

Hope it helps in bringing up your search engine positioning in Google

Cheers

I have just received SMS saying ” Dear all, Congratulations on winning the economic times best online travel agency award in Dubai” from Dhruv. This is link back to the earlier post after nearly six months stating that Yatra has been nominated for this award.

It’s always a good feeling from inside that company you were part of since the beginning is going places. It brings enough courage that hard work and good moves can make any mission possible.

Cheers This deserve a party of course so i am heading to Kalsi Tomorrow for long weekend to chill my self with some nice drink and bit of cards to start of Diwali season…

After trying hard to sleep, I just opened my Mac book (Now as comfortable as anyone can) to browse Internet “just like that”, and I found one blog by the name of it Just like that. Now a bit about this coincidence is that Saurabh and we were working in the same company (Ebookers) and later we got them engaged with our Hotel product SEM here in Yatra.

I have to thank him that it gave me courage to return to my blog again after 2 months and 3 days. I guess I need to record all instances of new things that I keep on discovering (Thanks to long nights that keep me awake) every day thru this medium.

Yesterday I was discussing something with great friend of mine (A fellow Domaineer LD) that after acquiring so many domains, we need to know what’s their ROD. He said what is ROD. I said, Return on Domains. Like we have ROI (No need an explanation here), we should have this term for your domains that you have and what ever I have with my acquired knowledge after so many years of digging internet. Unless we know what’s the ROD, this would be a dead investment lest we sell some.

Hope some will be materialized in years to come and some will go in to the space.